Since major overhauls to a web site are relatively infrequent and set the stage for years to come, they are rare and vital opportunities to step back to basics. What should the site be? What should it express? Who is it for and what should it do for them?
Er, text coming soon…
ext coming soon (which to be honest is about three words longer than our usual set of documentation; clients get training and we usually leave it up to them to spread the skills among their staff).